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<!DOCTYPE html> <html lang="en"><head><meta charset="utf-8"/><meta content="width=device-width,initial-scale=1" name="viewport"/><meta content="Learn about the ASAP mission, planning process, and the legal and planning professionals connected to the client experience." name="description"/><title>Who We Are | American Society for Asset Protection</title><link href="assets/css/site.css" rel="stylesheet"/><script defer="" src="assets/data/chatbot-knowledge.js"></script><script defer="" src="assets/js/site.js"></script></head><body class="v6-page page-who v7-page v8-page"><a class="skip-link" href="#main">Skip to main content</a><header class="site-header site-header--v6"><div class="container site-header__inner"><a aria-label="American Society for Asset Protection home" class="brand brand--header" href="index.html"><img alt="" class="brand__mark" src="assets/images/brand/asap-seal.png"/><span class="brand__text"><span class="brand__name">AMERICAN SOCIETY</span><span class="brand__sub">FOR ASSET PROTECTION</span></span></a><button aria-expanded="false" aria-label="Open navigation" class="mobile-menu-button" data-mobile-menu="" type="button"><svg aria-hidden="true" fill="none" stroke="currentColor" stroke-linecap="round" stroke-width="1.9" viewbox="0 0 24 24"><path d="M4 7h16M4 12h16M4 17h16"></path></svg></button><nav aria-label="Primary navigation" class="site-nav" data-nav=""><a href="lawsuit-protection.html">Lawsuit Protection</a><a href="tax-reduction.html">Tax Reduction</a><a href="estate-planning.html">Estate Planning</a><a href="your-blueprint.html">Your Blueprint</a><a aria-current="page" href="who-we-are.html">Who We Are</a><a href="resources.html">Myths + FAQs</a><a href="contact.html">Contact</a><a class="nav-login" href="member-access.html#signin"><svg aria-hidden="true" class="icon" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.9" viewbox="0 0 24 24"><rect height="10" rx="2" width="14" x="5" y="10"></rect><path d="M8 10V7a4 4 0 0 1 8 0v3"></path></svg> Member Access</a></nav></div></header><main id="main"><section class="page-hero page-hero--polished"><div class="container page-hero__grid"><div class="page-hero__copy"><h1>Who We Are</h1><p class="hero-subtext">ASAP helps clients understand how lawsuit protection, tax reduction, business planning, and estate planning work together through a structured, attorney-reviewed process.</p><a class="button button--red" href="contact.html">Contact the ASAP Team <svg aria-hidden="true" class="icon" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.9" viewbox="0 0 24 24"><path d="M5 12h14"></path><path d="m14 7 5 5-5 5"></path></svg></a></div><div class="page-hero__image media-blend" style="--image-position:center"><img alt="A group of legal and planning professionals reviewing a client strategy" class="editorial-image editorial-image--hero" loading="lazy" src="assets/images/v6/who/who-we-are-hero.webp"/></div></div></section> <section class="section mission-section-v6 scroll-focus"><div class="container"><div class="mission-centered"><h2>Our Mission</h2><p class="lead">Our mission is to help clients understand how ownership, legal entities, tax planning, and estate planning work together—and to give them a practical path for putting the right structure in place.</p><p>Sophisticated planning should be explained clearly enough that clients understand what they own, why each part exists, what must be completed, and how the structure should be maintained. ASAP coordinates education, intake, the Blueprint process, and client support, while case-specific legal services are provided through qualified legal professionals.</p></div></div></section> <section class="section section--soft professionals-section-v6 scroll-focus"><div class="container"><div class="section__heading section__heading--center"><h2>Legal and Planning Professionals</h2><p class="lead">ASAP works in tandem with professionals who support education, Blueprint review, and implementation across the legal, financial, and planning disciplines.</p></div><div class="expert-grid"><article class="expert-card"><img alt="Professional portrait of Robert Dowd" loading="lazy" src="assets/images/v6/experts/expert-robert-dowd.webp"/><div class="expert-card__body"><h3>Robert Dowd</h3><div class="expert-card__credential">JD, LLM</div><p>Approved professional biography and current role information will be added before production launch.</p></div></article><article class="expert-card"><img alt="Professional portrait of Larry Oxenham" loading="lazy" src="assets/images/v6/experts/expert-larry-oxenham.webp"/><div class="expert-card__body"><h3>Larry Oxenham</h3><div class="expert-card__credential">Author, Sr. Advisor</div><p>Approved professional biography and current role information will be added before production launch.</p></div></article><article class="expert-card"><img alt="Professional portrait of G. Kent Mangelson" loading="lazy" src="assets/images/v6/experts/expert-kent-mangelson.webp"/><div class="expert-card__body"><h3>G. Kent Mangelson</h3><div class="expert-card__credential">CFP</div><p>Approved professional biography and current role information will be added before production launch.</p></div></article><article class="expert-card"><img alt="Professional portrait of Scott Soelberg" loading="lazy" src="assets/images/v6/experts/expert-scott-soelberg.webp"/><div class="expert-card__body"><h3>Scott Soelberg</h3><div class="expert-card__credential">JD, LLM</div><p>Approved professional biography and current role information will be added before production launch.</p></div></article><article class="expert-card"><img alt="Professional portrait of Dale West" loading="lazy" src="assets/images/v6/experts/expert-dale-west.webp"/><div class="expert-card__body"><h3>Dale West</h3><div class="expert-card__credential">Accountant</div><p>Approved professional biography and current role information will be added before production launch.</p></div></article></div></div></section> <section class="section scroll-focus"><div class="container"><div class="section__heading section__heading--center"><h2>What Makes Our Approach Different</h2></div><div class="approach-grid-v6"><article class="approach-card approach-card--blue"><h3>Understand the Client</h3><p>The process begins with the client’s family, profession, businesses, assets, liabilities, state, existing entities, concerns, and future plans. Recommendations should follow the facts rather than begin with a predetermined product.</p></article><article class="approach-card approach-card--gold"><h3>Build the Blueprint</h3><p>The information is organized into a visual structure showing existing entities, proposed entities, ownership, asset placement, tax labels, estate documents, and unanswered questions.</p></article><article class="approach-card approach-card--blue"><h3>Attorney Consultation</h3><p>An attorney reviews the proposed direction with the client, explains the recommendations, resolves questions, and determines which items should be approved, changed, or removed.</p></article><article class="approach-card approach-card--gold"><h3>Implementation & Maintenance</h3><p>The member experience guides the client through documents, entity setup, signatures, asset assignments, funding, training, and future maintenance.</p></article></div></div></section></main><footer class="site-footer"><div class="container"><div class="footer-grid"><div><div class="footer-brand"><img alt="American Society for Asset Protection seal" src="assets/images/brand/asap-seal.png"/><div><strong>American Society for Asset Protection</strong><p>Protect. Preserve. Prosper.</p></div></div><p class="footer-copy">A clear process for coordinating lawsuit protection, tax planning, estate planning, attorney review, and implementation.</p></div><div><h3>Planning</h3><ul><li><a href="lawsuit-protection.html">Lawsuit Protection</a></li><li><a href="tax-reduction.html">Tax Reduction</a></li><li><a href="estate-planning.html">Estate Planning</a></li><li><a href="your-blueprint.html">Your Blueprint</a></li></ul></div><div><h3>Company</h3><ul><li><a href="who-we-are.html">Who We Are</a></li><li><a href="resources.html">Myths + FAQs</a></li><li><a href="contact.html">Contact</a></li><li><a href="legal.html">Legal Information</a></li></ul></div><div><h3>Contact & Member Access</h3><ul><li><a href="member-access.html#signin">Get Your Blueprint</a></li><li><a href="tel:18008489238">1-800-848-9238</a></li><li><a href="mailto:info@americansocietyap.org">info@americansocietyap.org</a></li></ul></div></div><div class="footer-bottom"><span>© 2026 American Society for Asset Protection.</span><span>General educational information only. Personalized legal and tax recommendations require qualified professional review.</span></div></div></footer><div aria-hidden="true" class="modal" data-modal=""><div class="modal__dialog"><button aria-label="Close" class="modal__close" data-modal-close="" type="button">×</button><h2 data-modal-title="" id="modal-title">Information</h2><div data-modal-body=""></div></div></div></body></html>